Dirt Diggler Gravel Grinder

Dirt Diggler Gravel Grinder

Logo Design & Social Media: Dirt Diggler Gravel Grinder

The 2015 Dirt Diggler Gravel Grinder was the inaugural gravel road bike race by race producer, Blue Ridge Adventures. Starting and finishing at the REEB Ranch and sponsored by Oskar Blues, this course features a backcountry/gravel road tour through Transylvania and Henderson counties. A great 50/50 blend of paved and gravel roads meandering through DuPont State Forest and gated private property, and ending on 2 miles of single track.

GOAL: To design a logo and provide online, real-time race coverage via social media.

RESULT: Live social media coverage for events in Transylvania/Henderson County can be tricky with the spotty phone/internet coverage depending on where you are. For this event, we were based at the Oskar Blues REEB Ranch, where there was limited internet access. To our advantage, the race went throughout 2 counties and we drove to predetermined spots to catch the racers as they rode by. This allowed us to find areas with better coverage, where we could upload and make posts to Facebook and Instagram.

As a new event, we worked with the title sponsor, Oskar Blues Brewery, to create a logo that is represents the race, as well as, fit the needs of corporate sponsorship. The race name takes inspiration by the infamous Dirk Diggler, from the 1970s, so we used a similar font and color, to recreate that feel and used the Oskar Blues beer cans to replace the sparkling stars. The bicycle chainring not only creates a border to the logo, but puts it into context as a bike race.

We can help your event be social.

SylvanSport

SylvanSport

Social Media: SylvanSport

Seyl Park and his company, Spark Media Collective have managed the SylvanSport social media efforts for several years. Seyl’s thorough understanding of the nature of social media, and his excellent, authentic writing expertise allow us to focus our marketing attention on other areas, as we are so completely confident! Seyl takes the time to integrate his thinking with ours, so that his messaging comes directly from our heart! –that kind of depth and dedication is rare to find, and we are fortunate to benefit from this. I highly recommend Seyl and Spark Media.

Tom Dempsey

Founder & President, SylvanSport

SylvanSport is the maker of the award-winning GO adventure trailer and the ultra-lightweight GO Easy trailer. Touted as the “Coolest. Camper. Ever.”, the SylvanSport GO has been awarded Gear of the Year by Men’s Journal and National Geographic Adventure, in addition to numerous design and industry awards. Based in Brevard, NC, SylvanSport trailers are found throughout the United States, as well as internationally.

GOAL: To maintain an online presence through social media outlets in line with their outdoor recreation brand.

RESULT: The online presence of SylvanSport is consistent and steady. Regular posts, photo contests and sharing of customer experiences all create a community of people that have in interest in the outdoors and the SylvanSport lifestyle. Through testing, we have found the right balance of shared fan photos, company news and promotion.

Let us help you be social.

White Squirrel Festival 2015

White Squirrel Festival 2015

Social Media: White Squirrel Festival

Seyl is a treasure to have on board. He recently covered one of our festivals via social media and online promotions. From beginning to end, he was a valuable asset. He helped us map out a plan for online promotion that was tailored to our needs. He was thorough, detailed, and prompt. He was dedicated to the task, keeping the ball rolling for us so that we could focus on other details of the festival. His efforts were extremely effective, as was seen through the detailed and regular feedback he offered both of what he was doing, and of the impact it was having. Every step taken showed professionalism, and we never found him tooting his own horn.

I would very highly recommend his work and involvement in any project you have. You won’t be disappointed.

Nancy Coleman

Promotions Coordinator, Heart of Brevard

The White Squirrel Festival is a 3-day music festival located in downtown Brevard, NC. Beginning in 2004, the White Squirrel Festival has grown to become the “Best Spring Music Festival” in WNC (according to Asheville-Citizen Times).

GOAL: To create an online presence for the festival through continuous social media event coverage.

RESULT: After analyzing the demographics of the festival and the various social media platforms appropriate for event coverage, we decided to use Facebook, Twitter and Instagram. We started with 5 weeks of pre-event coverage, highlighting bands, sponsors and other related news. During the festival, we posted continually throughout the weekend, averaging 3 posts an hour.

Overall, we saw a 28% increase in Facebook likes and reached almost 20,000 people. Twitter saw a 175% increase in followers and Instagram gained over 100 followers (new account).

We can help your event be social.

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