Logo & Website Design: Fluid Form Concrete Design

Working with Spark Media Collective was a pleasure. Seyl was so very helpful on the marketing, web design and branding of my company. He gave me lots of help giving my company the face that I was looking for.

Seyl would not stop until I was fully satisfied. He was available and prompt and followed through with his promises. He went over and beyond to get my company represented. Sending out notices to his contacts about my company’s business opening.

His high level of knowledge and experience were obvious. He was even able to design my logo in house.
I have recommended Spark Media Collective to many of my contacts and will continue to do so.

Harvest Leasure

Owner, Fluid Form Concrete Design

Fluid Form Concrete Design is a high end concrete designer and fabricator for residential and commercial spaces. Fluid Form is based in Brevard NC and serves western North Carolina, as well as, upstate South Carolina.

GOAL: To create an online portfolio for clients and potential clients to see the possibilities of concrete, as well as find inspiration for their own projects.

For the logo, the goal was to create something that was sophisticated, while referencing the idea of concrete.

RESULT: We went with a highly visual layout with large full width images for the homepage and galleries making up the majority of the pages. Rather than doing a full size image on each page, we used a shorter image, partially hidden behind a translucent menu bar, to highlight the detail and texture possibilities of concrete.

In designing the logo, we went incorporated the 4 dots that the client brought to us and chose a font that had some texture to resemble concrete. We also added the same texture from the font to the dots for continuity. The grey color of ‘Concrete Design’ again gives the idea of concrete and provides a solid base for ‘Fluid Form, while the single green dot represents the unique and customized nature of Fluid Form’s product.

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